Case
Studies
Hype Hunter Store – Branding acceleration and Lead Generation
Logo, e-commerce, social media content and paid campaign strategy to create branding and first leads.
01
Portfolio
Connecting clients
Hype Hunter is a dropshipping store focused on trending TikTok products. The project started when our client recognized the potential of promoting tech products without managing inventory or logistics. The client came up with the store name and needed a combination of brand acceleration and lead generation strategies.
We started with the logo design, inspired by the concept of infinite social media scrolling, along with the slogan: “Scrolling Lifestyle.”
Hype Hunter was created to connect with a younger audience by showcasing trendy everyday tech products. We analyzed the target market and developed a buyer persona to guide to the Shopify website design and TikTok content strategy.
To support long-term growth, we suggested creating a landing page to attract brand ambassadors through UGC (user-generated content), a strong strategy for building organic brand awareness and customer loyalty online.
We created product pages designed for SEO performance and to capture audience. Unique product names focused on technology, many photos and specifications, reviews to guarantee product trust and You may also like recommendations.
Brand Ambassador page
Social Media
To understand what resonated most with potential customers, we experimented with different styles of content, from funny trending videos to routine-based UGC.
These content tests helped identify what performed best with the audience and guided future content creation through a structured posting calendar.
Before and after video - Water flosser
Trending video - Water flosser
Funny video - Ear buds translator
We also created two paid ad campaigns to compare video performance over a three-day testing period. Even with a limited budget, the campaigns generated 8,818 impressions and 1,493 website visits.
This first campaign results revels an increasement of brand awareness and Tik Tok pixel optimization for next campaigns. Being possible after marketing efforts, analysis and directions for company next steps guide.
