Case
Studies
MPV Solar – Growth analysis
An analysis of identified opportunities in SEO, CRO and leads acquision that could expand brand’s digital presence.
01
Portfolio
Connecting clients
MPV Solar is an Australian family-owned solar business that provides solar systems services, including installations and maintenance for residential and commercial properties. Based in Sydney, they have more than 15 years in the solar market and realised more than 5,500 projects.
Branding and Strategy analysis
MPV Solar built a strong brand trust over the years, with high-scoring reviews for their services on Google and specialized website, social medias displaying photos of employees installations on diverse sites, and a website storytelling explainning processes, delivering free quotations and telling which brand pannels and garanting service and products quality.
After analysis we identified that they strategy was entirely focused in bottom-of-funnel customers, apparently relying on customers consultations, recommendations, and specific organic content that could limitate discovery search.
We also used benchmarketing and analticals tools (as SEMrush, META ad library, Google ads transparency center, website structure and more) to identify a likely loss of traffic, AI search, authority score, organic keywords, ranking and paid ads exploration.
Scenario
- Strong reputation and customer trust
- Well-establish organic presence
- Digital marketing efforts focused on bottom-of-funnel leads
- Limited lead nurturing and top-of-funnel acquision
- Competitors investing in broader visibility strategies
Opportunities
- Convertion Rate Strategy (CRO)
- Landing pages per service
- AI Search optimization
- Linkedin business presence
- Paid ads streategy
- Specialized content creation
- Customer lifecycle analysis
- Continuous growth and roadmap
These opportunities could increase visibility, branding, expand lead generation, and create a more scalable acquisition strategy.
